Be it your social media effort or your email marketing campaign or even your direct marketing strategy, the content is what decides how effective it might turn out to be. The content you create should be able to make valid points and also be engaging and creative at the same time. Without formulating a proper content strategy, it is extremely hard for you to get the right results.
Content Marketing isn’t just about creating as much content as you can. The content you come up with should be well-aligned with a . Apart from creating long pages of content, the key is in giving such content a purpose and an identity of its own. This is what would make your users identify your business as a top-quality brand. A well-made content strategy helps you rank, drives traffic and helps improve your sales conversion.
What should you keep in mind while you formulate a killer content strategy for your business? Here are 9 steps for creating an effective and efficient content strategy.
1. DEFINE THE GOALS AND OBJECTIVES OF YOUR CONTENT STRATEGY
The first step is in having a clear idea about what you want to achieve with your content? While the benefits of having a content strategy are multifold, the key is in figuring out your main focus. Is it to just create brand awareness or is it to drive sales? This should be crystal clear to you before you plan out your content strategy.
2. IDENTIFY YOUR TARGET AUDIENCE
For the content strategy to work, it should have an emotional connection with your readers. It is hard to create content that works if you do not have enough clarity about who your intended target audience is. The target audience should be properly identified and the content should be created keeping them in mind. The writing style differs based on the demographic of your target audience.
3. HOW DOES YOUR TARGET AUDIENCE CONSUME CONTENT?
Identify the most popular mediums and channels used by the people in your target audience to consume content. What might work best in getting your word out to them? Is it emails, your LinkedIn network or mobile applications? Understanding this would give you an idea about where to publish your created content.
4. HOW FREQUENTLY WILL YOU CREATE AND POST FRESH CONTENT?
No matter what medium or channel you choose to publish your content in, the consistency is extremely important for it to work well. The frequency should be really good and you might have to outsource your content creation to maintain your consistency.
5. HOW DO YOU MARKET YOUR CONTENT STRATEGY?
It isn’t enough to have a content strategy and create quality content aligned to that. You should formulate a clear-cut plan and zero in on the resources you would use to promote your content.
6. A STUDY ON YOUR COMPETITORS AND THEIR CONTENT STRATEGY
A proper research on your competitors’ content strategy will give you a few pointers about what your content strategy might be lacking. This should help you improve it and enhance the quality of your content.
7. HOW TO REUSE YOUR EXISTING CONTENT?
You might have existing content assets which could still offer some value to the users. Your content strategy should also be about how and when you are intending to reuse such content effectively.
8. WHO CREATES THE CONTENT FOR YOU?
Well, this could turn out to be the hardest part. Creating quality content on a regular basis isn’t an easy task. For most businesses, hiring an in-house content writer might not turn out to be a feasible option. The expenses incurred to attract, hire and retain an employee are too much for small businesses and startups. The more practical solution for them is to outsource your content requirements to freelance content writers.
Freelance portals like make it easy for you to find competent content writers to take care of your content needs. The website offers you access to a wide variety of writers from different parts of the globe. The rates are highly affordable and you will always be able to find writers who have experience and expertise in your business niche.
The website maintains the profile of each writer with their reviews, ratings, and portfolio. This makes it much easier for you to zero in on the best writers on the platform. The website has simple controls without too many complicated options.
If you believe that your business has a definite target audience in different parts of the world, it is a good idea to go global with your content strategy. For this, you might need your content to be re-written in multiple foreign languages. If this turns to be a priority for your content strategy, the translation services of Contentmart would come in really handy. The content you provide will be rewritten in foreign languages at highly affordable rates.
9. PUTTING YOUR STRATEGY INTO ACTION.
|It might look all good on paper, but the hard part is in putting all these strategies and plans into action. With proper effort and execution from your content strategy team, you should be able to achieve all the goals and results you set out to achieve.|