If you have a website, you would likely want it to rank high in SERPs. For this, you require an effective SEO strategy. SEO is a vast topic, which covers technical and non-technical aspects of improving your rank. Technical ways include having a mobile-friendly website, optimizing your sitemap, debugging errors, creating internal links, etc.

Non-technical aspects of improving SEO include writing relatable content using appropriate keywords. In this, you require keyword research that caters to your specific niche. There is no set method of keyword research; the process involves trial and error. Various online tools can help you in keyword research. In addition to this, you can find many online resources for keyword research.

As a business owner, it may not be possible for you to manage your website and implement an SEO strategy. There are digital marketing companies, including SEO company Singapore, that improve the rank of a website. 

Here is a brief overview of performing keyword research the easy way.

Ask the right questions.

Before you begin searching for keywords, you need to see things from the perspective of the people. Try to answer the following questions:

• What services or products are people searching for?
• What are complementary services/products that people are searching for?
• How many people are searching for a particular product?

In addition to this, you need to understand your audience and your niche. Thinking from a client’s perspective can help you with keyword research. Most people skip this step because it takes some time. With this step, you can get a good idea regarding what services and products people prefer. Moreover, you know what information people seek. Hence, you can prepare content that caters to your audience specifically.

Use online tools for keyword research.

There are many online tools, including Google Keyword Planner, that are essential for keyword research. The keyword refers to what people type in search engines. These tools find keywords according to the search volume and trend. From these tools, you can find the keywords that people search. 

Understand the search intent

Search intent refers to the motivation behind a particular search query. As a business, you should understand why people are searching for a topic. 

• Do they plan on buying something? 
• Are they comparing features and specs? 
• Do they want to find the answer to particular questions? 
• Are they searching for a website? 
• Are they looking for something specific?

Answering these questions will help you in narrowing your keyword research. Moreover, it may help you figure out what kind of keyword people are using, such as long-form and short-form. A long-form keyword usually points to something specific. For example, the search query “shoes for men Nike sale in US” shows that a person is looking to buy Nike shoes for sale in the US. A long-tail keyword can help you target your audience effectively.

Study your competitors

What your competitors are doing can help you in many ways. You can find out the keywords that they are targeting. Hence, you can either use those particular keywords or refrain from them, depending on how successful your competitors are using that keyword.